Stay on target
Since blogs are generally short pieces (3-4 paragraphs), it’s important to target your audience and be
consistent with the theme.

Blogs can help you in the following ways:










I’m an excellent blog writer because I can strip a topic down to the basics, write it quickly and pack a great
deal of information into a small amount of text. That’s what readers look for in a blog: relevant information in a
nice tidy package.
Howard Newman
Freelance, writer, editor, public relations specialist
blogs
Blogs can be a great way to promote your business because timely updates are posted
in real time.

A well-written blog is concise, to the point and keeps readers coming back for more.
Blogs should always contain helpful links and photos.
Project Management:
People Behind the Curtain
Ghost-written for Piehead Marketing
  • Establish you as an expert in your field
  • Communicate news updates about your company or organization
  • Provide useful information for colleagues and potential customers
  • Enhance your Web site presence for search engines
  • Establish you as “consumer friendly” by allowing comments and feedback
  • This feedback can be useful in determining customer needs
SAMPLE
Web sites          Press releases          Editing          Articles          Case studies         Newsletters          Marketing collateral          Thesis editing          Resumes
HN Communications               Melrose, Mass.               781-662-2616                    howard@hncommunications.net