Stay on target
Since blogs are informational pieces, it’s important to target your audience and be
consistent with the theme.

Blogs can help you in the following ways:










I’m an excellent blog writer because I can strip a topic down to the basics, write it quickly and pack a great
deal of information into a small amount of text. That’s what readers look for in a blog: relevant information in a
nice tidy package.
Howard Newman
Freelance, writer, editor, public relations specialist
blogs
Blogs can be a great way to promote your business because timely updates are posted
in real time and are searchable on the web.

A well-written blog contains keywords and links for seachability. It is concise, to the point
and keeps readers coming back for more.
  • Enhance search engine optimization (SEO) of your website
  • Establish you as an expert in your field
  • Communicate news updates about your company or organization
  • Provide useful information for colleagues and potential customers
  • Establish you as “consumer friendly” by allowing comments and feedback
  • This feedback can be useful in determining customer needs
SAMPLES
Websites       Press releases       Editing       Articles       Blogs       Case studies      Newsletters       Writing coach       Brochures, marketing collateral       Thesis editing       Resumes
HN Communications               Melrose, Mass.               781-662-2616                    howard@hncommunications.net
 
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Don’t live in the greater Boston area? No problem. I am a freelance writer, editor and public relations pro who works with clients from all over the country. If you have a
phone and e-mail, I can help you with websites, press releases, brochures, newsletters and more.