Howard Newman
Freelance writer, editor, public relations specialist
marketing collateral
In this age of social media and digital marketing, it’s still important to have print materials
that can be handed out to prospective customers at meetings, networking events and
trade shows.

The wording and design are critical because, in most cases, you have limited space for
getting your major points across.

Creating effective messages
With an extensive background in developing marketing collateral for a wide range of
businesses, I know how to use the power of words and images to create effective
messages.
It’s important to know your audience and what will pique their interest. Sometimes there’s a fine line between presenting
enough information and getting bogged down in the details.

A quick and lasting impression
I have the ability to see marketing materials through the eyes of potential customers.
  • Brochures
  • Annual reports
  • Handouts
  • Fact sheets
  • Displays
  • Posters
  • What will make an immediate impression?
  • What is the essential information that they need?
  • What is the best way to engage this audience?
I’ll work with a graphic designer to put together an eye-catching, professional piece that can be used in a variety of ways. After
a meeting, your contacts will remember who you are, why they need your services and how to get in touch.
HN Communications               Melrose, Mass.               781-662-2616                    howard@hncommunications.net
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