Howard Newman
Freelance writer, editor, public relations specialist
| web site content and design |
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If you want to create interest for potential customers and explain what you’re
offering, Web content should be precise, targeted, user-friendly and well
organized. This is your portal to the outside world.
Who makes up your primary audience? What are their interests and
motivations? What level of detail is necessary for this group? These are all
important factors in the development of Web content.
offering, Web content should be precise, targeted, user-friendly and well
organized. This is your portal to the outside world.
Who makes up your primary audience? What are their interests and
motivations? What level of detail is necessary for this group? These are all
important factors in the development of Web content.
Search engine optimization
Effective content also needs to incorporate search engine optimization (SEO), strategic writing that enables potential
customers to find you on the Web.
In addition, a good site must be easy to read and easy to navigate, including images, graphics and helpful links. Can viewers
find what they need quickly and easily? If they can, you've got a potential customer. If they can’t, they’re going elsewhere. I
can help with all of the above.
Web site design
I can design and build a site that you can edit yourself (samples above). Self-editing is optional but it can save you money and
time. If you'd rather have me manage the content on the site, I'll do so for a reasonable fee.
Either way, your Web site is an integral part of your marketing effort. Do it right and you’ll be receiving big dividends.
Effective content also needs to incorporate search engine optimization (SEO), strategic writing that enables potential
customers to find you on the Web.
In addition, a good site must be easy to read and easy to navigate, including images, graphics and helpful links. Can viewers
find what they need quickly and easily? If they can, you've got a potential customer. If they can’t, they’re going elsewhere. I
can help with all of the above.
Web site design
I can design and build a site that you can edit yourself (samples above). Self-editing is optional but it can save you money and
time. If you'd rather have me manage the content on the site, I'll do so for a reasonable fee.
Either way, your Web site is an integral part of your marketing effort. Do it right and you’ll be receiving big dividends.
SAMPLES
| HN Communications Melrose, Mass. 781-662-2616 howard@hncommunications.net |
*Content only. Design and content for all other sites.
